5 Reasons Brand Identity is Important in a Growing Business

What is brand identity?

Brand identity is the message the consumer receives from the product, person, or company; this could include business cards, signage, packaging, apparel, or the website. Brand identity should always – it is recommended, by the experts – be a consistent message.

Why is brand identity so important?

1.      Personality

Identity design sets a tone for the brand.  It can be used to evoke feelings in the audience. Brand identity should communicate the company’s overall message and promote your goals.

2.      Differentiation

Developing brand identity helps consumers differentiate your business from the competition and helps appropriately position your brand. It is a cluttered world!  Create a professional, creative design to help your company stand out.

3.      Trust

Branding creates trust and credibility.  People are more likely to choose a brand that appears polished and legitimate. Emotional reactions are hardwired into every human. Trust is a huge influencer.

4.      Financial Value

Believe it or not, a strong brand usually guarantees future business.  The most successful companies, big or small, all have one thing in common:  they have established themselves as a leader in their industry by having a stronger brand than their competition.

5.      Referrals

People love to tell others about what brands they like. People wear brands, eat brands, listen to brands, and everyone shares their favorite brands; but you can’t tell someone about a brand you can’t remember.

The best branding is all built on a strong idea, an idea that your staff can commit to and deliver upon. If you need any assistance on building your brand or advertising your brand, Crux Graphics is just a phone call away! We have top-notch designers and we excel in our field of vehicle wrapping, window graphics, and wall murals!