8 Tips for Fantastic Vehicle Graphics Design
to post on Thursday, August 11
We have a lot of customers who have never had their company vehicle wrapped before. A lot of first-time customers have a general idea of what they'd like -- their logo, website, and a picture -- but they're not sure how to fit it all together.
Our design team specializes in making car graphics eye catching and effective for getting your company's name to stick in people minds. Here are eight tips from them to make a fantastic wrap.
1. Consider your audience
Take some time to think about your design from the perspective of someone who has never heard of your company before. What would you like for them to remember? In today's digital world, your name, what you do, and your website are probably the highest priority. Can you show what you do in a picture so it's quicker to process?
A good rule of thumb is the five second rule. Find someone who hasn't seen the design (family members are great at being brutally honest about this) and hold a picture of the design up for them to look at for five seconds. This is about how long people will see company vehicles as they're driving 55mph down the highway.
It can be smart to put your phone number on the back of the vehicle so people can jot it down while you sit at a red light. Please do consider your location... I was driving across the Ohio-Kentucky border on my way to work last week and saw a service vehicle with no area code. Please don't make this rookie mistake.
2. Keep the wrap simple
Less is more applies here. You want people to remember your company name, and the best way to help them do that is simple, clean design. If the design is overly complicated, people will spend more time and energy trying to figure the various parts and they won't get around to thinking, "Oh! I need that service. Let me repeat their name to myself so I can Google them when I get home."
3. Use a smart color scheme
Think about what colors can represent your brand, and how you can incorpor
- color theory + link